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It’s hard to keep pace with the speed at which influencer marketing is growing. The launch of Snapchat a year later, and then Tiktok in 2017, only propelled its growth. Remember the pink-haired people of Myspace? Or the beauty and gaming vloggers on YouTube? Then, in 2010, Instagram was launched and influencer marketing exploded. The modern-day, online version started as early as 2005.
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Influencer marketing means harnessing the reach and engagement of someone with a large following on social media – an influencer – to promote your business to a wider audience. Love them or hate them, it’s quite obvious they’re quickly becoming a marketing juggernaut, and this guide tells you exactly how to use their power to your advantage.
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And where there’s social media, there are influencers. Even people that have quit smartphones watch the occasional YouTube video.
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Social media is not just difficult to avoid, it’s omnipresent.
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